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MessagePosté le: Ven 7 Juil - 21:15 (2017)    Sujet du message: Film Marketing Répondre en citant

Film Marketing
by Finola Kerrigan
rating: ( reviews)

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The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry.

This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes:
<LI>Additional pedagogy and visual examples to reinforce key points </LI>

<LI>A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world </LI>

<LI>New and expanded sections on social media, digital promotion, transmedia and crowdfunding</LI>

This is the original film marketing text which no&nbsp;engaged film or marketing student should be without.

price: $170.00
publisher: Routledge; 2 edition (March 16, 2017)
lang: English
isbn: 1138013358, 978-1138013353,
weight: 1.2 pounds (

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Learn more about the different movie marketing strategies at HowStuffWorks16 Big Marketing Ideas For Filmmakers On A Small ..Leverage your professional network, and get hired
Movie marketing is a constantly evolving fieldAnd just a ..
Marketing for short films at the Short Film Corner is constantly changing

It wasn’t too terribly long ago that having a website for a movie was a fairly innovative practiceCloud 21 is equipped with an arsenal of marketing professionals and the technological tools ..
Movie Marketing Strategies - There are several different types of movie marketing strategies

Film Marketing Services is one of the renowned boutique film sales firm and producers representative with offices in Los Angeles and New YorkNew Film Marketing jobs added daily
Today's top 1705 Film Marketing jobs in United Statescalled the target audience and the marketing will aim to make the film look attractive to these peopleFilm promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution

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17 case studies on how to market and advertise films &amp; TV shows online using social media, content marketing, search, and video marketing


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